Data Mining & Analysis

Business Intelligence

Strategies and techniques which are used to transform the raw data into actionable insights of meaningful information that helps a business to take strategical and tactical decisions of organization through collection, integration, analysis and presentation of business data is called as business intelligence. It is a combination of data mining, business analytics, data visualization and data tools and infrastructure. Creation of key performance indicators, identifying benchmarks, market trends and business problems are some of the uses of business intelligence. Professional data users, information technology users, and business people are the users of this technique. It helps to boost productivity, streamlining business process, easy analytics, accountability and to improve visibility.